Now, a more contemporary, inclusive and playful illustration of her takes pride of place across brand communication. Talking through how the new identity and design comes to life, Hamish Campbell, Executive Creative Director at Pearlfisher, said, “We looked back at Coppertone in its heyday, taking inspiration from this icon’s most loved and distinctive equities, such as Little Miss Coppertone, who has always stood for trust, care and efficacy. This translates into a new streamlined brand architecture and visual identity system to make the Coppertone portfolio more clean, contemporary and ownable. Coppertone challenged Pearlfisher to reinstate its iconic status with a new visual identity system that would, once again, cement its place as the category leader.īy delving into what the sun means to people, and the Coppertone brand, Pearlfisher created a positive and emotive new positioning for Coppertone centred on the freedom to embrace all that is good under the sun. However, the suncare sector had, in recent years, become an SPF race, focused on numbers and protection from what is “bad”, with an emerging new breed of more bold and emotive brands overtaking the brand leaders. Furthermore, the plants have a high resistance to deer and rabbits munching on them.Pearlfisher is reigniting Coppertone’s sun-kissed spirit to help people positively ‘seize the sun’ as it gives Beiersdorf’s iconic sunscreen brand a fresh, bright and modern new look.Īs one of the original suncare giants, many people have their own memories of “Coppertone summers”. There is no significant pest or disease damage to be noted. ![]() ![]() When planted in shaded areas, Distyliums will have a looser shape. They will grow from light shade to full sun. A late winter tip pruning may also be done after the plant has bloomed, but the best advice is minimal attention. This is best done before the flower buds are set in late summer. Light tip pruning in June spurs new growth and a denser growth habit. Some of the varieties have coppery-red new foliage. ![]() Mature Height & Spreadĭepending on the variety, the cascading growth habit ranges from three to ten feet in height and four to eight feet wide with alternate leaves that are a glossy dark green to blue green. They are a member of the witch hazel family Hamamelidaceae, and a distant cousin to the common witch hazel, Hamamelis virginiana, which is native to the Eastern United States.ĭue to their toughness, Distylium hybrids are an excellent alternative to laurels, junipers, hollies, Indian hawthorns, boxwoods, and in Dr. Distyliums are native to China and Japan. Currently, there are five available introductions that originate from the cross between two Isu-trees Distylium racemosum and D. Michael Dirr, a retired University of Georgia horticulture professor, along with his plant professional partners, Jeff Beasley and Mark Griffin at Plant Introductions Inc. The seed is a small brown capsule the same color as the stem and it is not invasive.ĭistylium hybrids were developed by Dr. In addition to this, they produce a small reddish maroon flower from late January until March. One clear advantage is that the plants require very little pruning. ![]() Distylium hybrids will also grow in wet soils. They are a Southern gardener’s dream plant because they are evergreen, compact, disease and insect resistant, and are heat and drought tolerant. Michael Dirr, Watkinsville, GA.ĭistylium hybrids are an exciting new arrival in the nursery trade. Distyliums have small reddish maroon flowers in the winter.
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